All great companies have a great story, and Virtuos Boxing is no exception. Virtuos Boxing was founded by Donato DeMartiis, a native of Torino, Italy. Donato was taught the art of boxing by his father, Alessandro, who like many other Italians of that generation fled their homes for Northern Italy or America after World War II. Alessandro de Martiis settled in Torino Italy in search of a better life.
This eventually led to a job as a factory worker and a career as a professional fighter. Donato has many fond memories of learning boxing moves from his father, and vividly remembers wearing his father’s old gloves and shoes, and being filled with a sense of empowerment and pride in his father’s legacy.
Donato understands the needs of boxers because he has personally been in the ring as a professional fighter and coach at the world famous 5th Street Gym, the training facility where Mohammed Ali started his career. Donato knows the standards a fighter’s equipment needs to uphold in order to withstand the rigorous demands of training and competition.
This story has inspired the creation of Virtuos Boxing and our line of quality boxing shoes – a timeless style and strength that can only be found in Italian design.
Like the love of boxing that Alessandro passed on to his son, we Italians pass on the art of fine craftsmanship from generation to generation. Through centuries of dedicated workmanship, we take pride in the beautiful, yet durable products we create.